Business Analyst (Product Analytics)

Job Overview

Job Description

A technology company that stays focused on developing innovative
monetization products for digital publishers and advertisers is looking to hire a Business Analyst (Product Analytics).

Job Role/Position: Business Analyst (Product Analytics)
Industry - Software/IT
Work Location - Bengaluru
Work Mode - ONSITE (Workdays - 5 days a week
Qualifications:- Graduation
Required Work Experience:- 2-4 years
Notice Period - 60 days

Role & Responsibilities

Extract insights from large datasets to support data-driven decision-making
Develop and automate routine dashboards for daily, weekly, and monthly KPI tracking
Conduct custom analyses to optimize user onboarding, activation, conversion, and retention funnels
Cohort users and track actual and predicted Lifetime Value (LTV)
Build forecast models and create meaningful alerts for business leaders
Collaborate with cross-functional teams to define short and long-term strategic focus areas
Provide actionable insights and recommendations to relevant teams
Create, standardize and maintain documentation frameworks and taxonomy across businesses

Ideal Candidate

Expertise in data analysis tools (SQL, Excel, Python, R), dashboard creation and visualization platforms (Tableau, Power BI among others) for effective reporting at various organizational levels
Excellent communication skills with the ability to influence stakeholders at all levels with the agility to work autonomously and collaboratively within a team environment
Proven ability to translate complex analytical concepts into clear, actionable insights for non-technical stakeholders
Strong background in statistical analysis and experimental design for robust hypothesis testing
Experience with A/B testing tools and methodologies in digital product environments
Skill in creating and maintaining comprehensive documentation systems

Mandatory Requirements

Strong Product / Business Analytics profile, with a focus on B2C digital products
Must have 2+ YOE in Consumer analytics for Product / Marketing / Business / Consumer behaviour Insights for B2C Products (logistics, operations or supply-chain focused analytics profiles are not apt for this role while consumer-side analytics is acceptable)
Must have hands-on experience with data analysis tools (SQL or Excel or Python or R)
Must have hands-on experience with KPI dashboard creation and visualization platforms (Tableau, Power BI among others) for effective reporting at various organizational levels
B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)
Must be from B2C tech product companies where the core user experience is driven by the technology itself not from companies like where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).
Note: Total years of experience must not exceed 4 years.

Perks, Benefits and Work Culture

Flexible work hours and leaves
Salary advance
Maternity/Paternity leave benefits & adoption assistance
Butler & Concierge services
Team Off-sites & Celebrations

Beyond Work:

Insurance benefits for you and family
Interest-free loans
Gift vouchers for special moments
Fully-equipped Gym
Education Sponsorship Programs

PS:- Only those who meet the job criteria specified in the job description and satisfy the mandatory requirements for the job role, are required to apply.