Some Strategies to Foster Employee
Engagement and Retention
As an employer, you want your employees to
be fully engaged and committed to their work. Engaged employees are more
productive, motivated, and have a greater sense of purpose in their work. Retaining
top talent is also critical to the success of your business. Here are five
strategies to foster employee engagement and retention:
Provide Opportunities for Growth and
Employees want to feel that they are
growing and developing in their careers. Providing opportunities for growth and
development can include training, mentorship programs, and leadership
development programs. Offering these opportunities can help employees develop
new skills and feel valued in their roles.
Foster a Positive Company Culture
A positive company culture is essential to
employee engagement and retention. This can include promoting teamwork, open
communication, and transparency. By fostering a positive culture, employees
feel supported and motivated to contribute to the success of the organization.
Offer Competitive Compensation and
Compensation and benefits are key factors
in employee engagement and retention. Ensure that your employees are
compensated fairly and that their benefits package is competitive. Offering
perks like wellness programs, flexible work schedules, and paid time off can
also help employees feel valued and engaged.
Prioritize Work-Life Balance
Employees value work-life balance, and
it's important to prioritize this as an employer. Encourage employees to take
breaks and avoid overworking. Offering flexible schedules or remote work
options can also help employees balance work and personal responsibilities.
Recognize and Reward Employee
Employees want to feel that their
contributions are valued and recognized. Recognize and reward employee
achievements and contributions through awards programs, bonuses, or public
recognition. This can help boost morale and motivate employees to continue to
perform at a high level.
Are you experiencing high levels of
employee turnover? Low employee engagement is a major factor for low employee
retention. Learn how employee engagement and retention are deeply connected to
Employees are your business’ most valuable
resource. But to keep your employees from seeking other opportunities you have
to maintain their fulfilment with their work and your business.
Employee engagement is a crucial aspect of
your employee retention picture. Engaged employees care about their work and find
meaning in it. They enjoy their workplace and get along with co-workers.
We’ll explore the relationship between
employee engagement and retention, and provide practical steps for increasing
and measuring employee engagement at your company.
What is Employee Engagement and Retention?
Employee engagement measures how connected
your employees are with each other and your business. Their work matters to
them and so does their co-workers’ success.
Employee retention is your ability have a
lower turnover rate, meaning there are fewer employees leaving for other
opportunities. This reduces the need to hire new employees to replace those
The impact of employee engagement on
employee retention is massive. Engaged employees are more likely to remain at
your company, and contribute to a stronger company culture.
Employees often leave their jobs because
they feel a lack of connection with their role or their coworkers. Weak company
culture can make new employees feel excluded from important goings-on at your
business, making it more difficult to engage with their work.
Why is employee retention important?
Other than contributing to a solid company
culture, employee retention has myriad benefits for your employees and
Save time and money: High levels of
employee turnover mean a constant investment into acquiring replacements for
leaving employees. Higher employee retention reduces the need for constant
employee onboarding and offboarding.
Retain experienced employees: Fewer
employees leaving means more employees gaining experience. Experienced
employees can contribute more to your business and are valuable for educating
Stronger employee relationships: Employees
who work together for longer periods of time have the chance to build solid
work relationships with one another. Employees who care about each others’
success have higher levels of employee engagement and contribute to a positive
Improved employee experience for new
hires: New employees can find it difficult to settle into their new role if
people around them are always leaving for other jobs. Seeing other employees
staying at your company lets new employees know there are opportunities for
development within your organization.
Employee retention can be an excellent
barometer for how employees succeed at your business, and if you need to be
providing additional benefits or incentives to increase engagement. But rather
than let retention drop before acting, try some of the following strategies for
improving employee retention by boosting employee engagement.
How to Improve Employee Retention via
Now that you know how employee engagement
impacts retention, let’s get into what you can do to increase employee
Why is employee engagement important? It
touches all kinds of aspects of your business, and we’ll look at specific ways
to increase engagement for the benefit of employee retention.
Help new employees start off on the right
foot by creating a comprehensive onboarding program. Ensuring that your new
employees are comfortable with their role and co-workers will help them start
building engagement immediately.
Try sending out a new employee email to
announce the arrival of new employees. This notifies existing employees that
someone is new and can prepare them to help them learn if need be. You can also
provide handbooks that employees can refer to throughout their employment.
Check out our fun employee handbook ideas for useful examples.
Set your employees up for success from the
very start by giving them a proper introduction to their co-workers and their
Positive company culture
A positive company culture goes
hand-in-hand with a solid onboarding process. Ideally, your new employees
Knowledge of your company’s structure to
know where to go to ask questions; and
Confidence in your workplace culture so
that they are not afraid to ask questions if they have any.
An open and accepting workplace culture
can help ensure that new employees learn what they need to know. It can also
help senior employees be more productive as new employees will know exactly who
to go to with their questions to avoid unnecessary distractions.
Employee surveys are a fast and easy way
to collect feedback on any number of topics. Conduct surveys during your
onboarding process to learn your new hires’ expectations, and then compare
their results with existing employees to discover gaps in how you engage your
Listen to your employees
How can you be sure if your employees are
engaged with their work? Try asking them!
Collecting employee feedback is a powerful
tool for learning new employee engagement ideas, benefitting both you and your
You get valuable insights into your
employees’ experiences, and your employees get to provide their input on issues
that matter to them.
Anonymous employee feedback lets your
employees give feedback with greater confidence so they can be more candid with
Now you can gain valuable insights into
what matters to your employees, just by sending an email. It’s that simple.
Make your employees feel valued
Employees often cite a lack of recognition
as a driving factor of a lack of engagement.
Make sure you place great importance on your employees’ success, encourage
them in their work, and recognize their achievements via fun employee
Your employees’ success doesn’t just
benefit management. Encourage employees to recognize each other when they go
above and beyond their expectations. A “shout outs” portion of your company
town hall is a great way to let your employees share whose work helped them,
particularly in the last month of the quarter.
Give employees opportunities
Your employees want to feel like they have
chances for promotion within your company. Ensure your employees know that
their success matters to the entire organization by prioritizing their
Collect employee feedback to find which of
your employees are interested in learning additional job skills. Speak with
them and develop a strategy for accomplishing their goals, and give them an
idea of their future responsibilities should they move up in the organization.
By implementing these strategies, you can
foster employee engagement and retention, which will ultimately benefit your
business. Engaged employees are more productive, innovative, and loyal to their
employers. Prioritizing employee engagement and retention will help you build a
strong and committed team that drives the success of your organization.