Digital Marketing Fundamentals 2022

What is Digital Marketing?

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services .It encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy.

Why is digital marketing important?

Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.

The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

Having a Digital Marketing Strategy in your business module lets you be a dynamic part of an incredibly unavoidable and similarly lucrative online Marketing framework. Digital Marketing is set to be the possible destiny of Marketing and it appears that soon it will outperform all the conventional Marketing moves.

We all know that the world is rapidly moving from customary to an advanced method of working. Individuals devour online substance more preferably nowadays and businesses that have not yet incorporated Digital Marketing in their marketing frameworks need to include it as early as possible and enjoy the benefits of Digital Marketing.

What is the role of digital marketing to a company?

The role of digital marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services. By itself, web marketing is the process of marketing your company online to prospective leads and high-value consumers.

Digital Marketing gives fair chance to all kinds of businesses that prefer to go with online branding and advertising. It is not anymore like the days of yore situation when only the multinationals and top business houses, for the most part, grasped Digital Marketing.

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

One motivation behind the role of digital in branding & marketing is that it has control over other marketing channels is the power of digital strategies to coordinate with exact target audiences and guarantee result-driven engagements. Digital Marketing guarantees the commitment that your customers want to get while associating with your business.

The lead generations and conversions related to Digital Marketing is comparatively way better than different other methods of marketing and advertising.

What are the Types of Digital Marketing?

· Search Engine Optimization (SEO): Developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.

· Content Marketing: Marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

· Social Media Marketing: Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.

· Pay Per Click (PPC): Sponsored online advertising paid for by the business to appear alongside non-paid search results.

· Affiliate Marketing: Where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

· Native Advertising: Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial.

· Marketing Automation: Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns - not just for the sake of efficiency, but also to provide a more personalized experience for their customers.

· Email Marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

· Online PR: Online PR, also known as digital PR, is a link-building tactic that involves creating a story or piece of creative content, and distributing it to target media to secure coverage that includes back links to a client’s website, thereby improving SEO and overall search rankings on Google.

· Inbound Marketing: Inbound marketing is so powerful because you have the power to give the searcher/consumer exactly what answers they are looking for at the precise point that they need it. That builds trust, reputation, and authority in whatever niche you are practicing this form of marketing in

· Sponsored Content: Sponsored content is a type of promotional media that's paid for by an advertiser, but created and shared by another brand, influencer, or publisher. This type of content is most engaging when you sponsor a company or influencer who targets your core audience and already discusses topics that align with your brand

What does a Digital Marketer do?

In general terms, a digital marketer is responsible for using a variety of digital channels to generate leads and build brand awareness. Digital channels include:

Ø Company websites

Ø Social media networks such as Facebook, YouTube, and Instagram

Ø Search engines including Google and Bing

Ø Email marketing

Ø Mobile apps like TikTok and WhatsApp

Ø Online display ads

Ø Blogs

Beyond this, a digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company's digital strategy or just focus on one.

What are the Digital Marketing Skills?

The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche.

It’s hard to catch people’s attention online. Stats show that video increases engagement while ranking higher on Google.

Below are the essential skills to keep you relevant in the ever-changing digital industry.

v Strong verbal communication skills for articulating ideas to colleagues and clients

v Excellent written communication skills for producing high quality content

v Attention to detail and accuracy

v The ability to work independently and flexibly

v The capacity to priorities and work across multiple projects

v The ability to work as part of a team

v Organizational skills with the ability to deliver a high volume of quality work

v Creative skills for contributing new and innovative ideas

v The ability to work well under pressure and meet deadlines

v Networking and analytical skills

v Knowledge of existing and emerging social media platforms

v Excellent IT skills.

Technology changes quickly; the hot social media app of today may be all but abandoned by next year, but many of the foundational principles of marketing remain the same. There’s no better or faster way to break into the digital industry than with a digital marketing certification.

Digital marketing is fast-paced and demanding. Understanding the fundamentals will help you to hit the ground running in whatever role you choose. Our Professional Diploma in Digital Marketing will give you the digital marketing and soft skills that matter. From SEO to social media, content marketing and strategy, you will gain up-to-date and relevant knowledge that will help you become an awesome digital marketer.

All the very best!