Web Developer/ Graphic Designer

Job Overview

Job Description

Key Responsibilities • Design & Create: Produce a wide range of digital assets for marketing campaigns, including social media graphics, web banners, eBooks, and presentation decks. • Email Marketing: Design and build responsive and effective email marketing templates and campaigns in our ESP (e.g., Klaviyo/Mailchimp). You will own the visual execution of our email strategy. • Website Management: Use your working knowledge of HTML/CSS to make updates and changes to our WordPress/Shopify website. You will be the go-to person for publishing new blog posts, updating landing pages, and ensuring the site looks visually sharp. • SEO Collaboration: Work alongside our content team to ensure web pages and blog posts are visually engaging and adhere to basic on-page SEO principles (e.g., optimizing image alt tags, creating headers that incorporate keywords). • Brand Guardian: Ensure all visual output aligns with and strengthens our brand identity. Qualifications & Requirements • Must Have: o A strong portfolio focused on digital design. o Proficiency in Adobe Creative Suite (especially Photoshop, Illustrator, InDesign). o Hands-on experience with a CMS like WordPress or Shopify (you know how to log in, create posts/pages, and edit using the backend/block editors). o Hands-on experience with an ESP like Mailchimp or Klaviyo (you can build and send a campaign). o Working knowledge of HTML and CSS (you can tweak code to style a web page or fix an email rendering issue). o A basic understanding of how design affects marketing goals (conversion, engagement) and SEO (image optimization).