Full-Time Marketing Specialist

Job Overview

Job Description

THE FLOORING GUYS QLD PTY LTD
(ABN 25 622 949 035)
Location: Slacks Creek QLD 4127
Full-Time Marketing Specialist
(38 ordinary hours per week)
Salary $85,000 $90,000 per annum + superannuation

About the Role
Reporting to the Director, the Marketing Specialist will identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting the company’s flooring products and supply-and-installation services crossing Australia. The position will undertake market research, analyse consumer patterns and trends, advise on product mix, pricing, promotion and distribution channels, and plan and coordinate advertising campaigns across the company’s online store, showroom, trade and commercial channels.

Duties and Responsibilities
• Identify market opportunities for new and existing flooring products and services, and advise the Director on the development, coordination and implementation of plans for pricing and promoting the company’s goods and services.
• Commission and undertake market research to identify opportunities for the company’s range, including hybrid, engineered timber, laminate, vinyl, carpet and rug products and supply-and-installation services, across residential, builder and trade, and commercial segments.
• Research potential demand and market characteristics for new product lines, brands and services, and collect and analyse sales records, market data and other statistical information.
• Analyse data on consumer patterns and preferences, including enquiry sources, sample orders, quote-to-sale conversion, website behaviour, showroom traffic and customer feedback.
• Interpret and predict current and future consumer trends in flooring styles, materials and the residential renovation and construction market, and prepare demand forecasts by product category.
• Collect and analyse information on competitors’ product ranges, pricing, promotions and sales channels to inform product positioning and pricing decisions.
• Advise on all elements of marketing, including product mix, pricing, advertising and sales promotion, selling, and distribution channels across the online store, showroom, trade accounts and commercial projects.
• Prepare and execute marketing objectives, policies and programs to support business growth, including the annual marketing plan, marketing budget and segment-specific programs for homeowners, builders, developers and commercial clients.
• Plan, develop and organise advertising policies and campaigns to support sales objectives, including seasonal promotions, new product launches and trade campaigns across search, social media, email and showroom channels.
• Advise management on advertising strategies and campaigns to reach target markets, create consumer awareness and effectively promote product attributes such as water resistance, durability, range and price competitiveness.
• Coordinate the production of advertising campaigns involving artwork, copywriting, product photography, video production and media placement, liaising with agencies and external providers within time and budget constraints.
• Develop product positioning and co-operative marketing activities with suppliers and brand partners for new and existing product lines.
• Evaluate campaign performance and return on marketing investment and recommend adjustments to marketing strategies and expenditure.
• Ensure advertising, pricing representations and promotional conditions comply with the Australian Consumer Law, and that electronic marketing complies with the Spam Act 2003 and the Privacy Act 1988.
• Prepare regular marketing performance reports, market analysis and strategic recommendations for the Director.

Skills and Experience Required
• A Bachelor’s degree or higher in marketing, business (marketing major), commerce, communications or a closely related discipline.
• At least three (3) years of relevant professional marketing experience.
• Demonstrated experience developing and executing marketing plans and coordinating advertising campaigns within time and budget constraints.
• Experience in market research, consumer and sales data analysis, trend forecasting, competitor analysis and customer segmentation.
• Knowledge of product mix, pricing, advertising, sales promotion and distribution channel strategy, and of marketing budget management.
• Working knowledge of digital marketing and analytics tools such as Google Analytics, Google Ads, Meta Ads Manager, CRM systems and e-commerce platforms.
• Understanding of Australian Consumer Law requirements for advertising, pricing and promotions.
• Strong written and verbal communication, reporting and stakeholder-management skills, including experience briefing agencies and external suppliers.
• Experience in building products, flooring, home improvement, furniture or retail e-commerce will be highly regarded.

What We Offer
• Permanent, full-time employment.
• Competitive base salary of $85,000 $90,000 plus superannuation.
• A key role shaping the marketing strategy of an established flooring specialist, trading under The Flooring Guys brand since 2016.
• The opportunity to market a range of more than 3,700 flooring products from leading brands across residential, trade and commercial markets.
• A supportive and multicultural working environment.
• Long-term professional development and career progression opportunities.

How to Apply
Please submit your current résumé and a cover letter outlining your relevant qualifications, experience developing and implementing marketing strategies and campaigns, market research and data analysis capability. Only applicants who meet the essential qualifications and experience requirements will be contacted. The Flooring Guys QLD Pty Ltd is an equal opportunity employer and welcomes applications from suitably qualified candidates.
Applications open on 24 September 2026 and close on 24 October 2026.
Please send your CV to . Please include the job role title in your email.