Marketing Executive

Job Overview

Job Description

*MARKETING EXECUTIVE*

Docenti Global Business School is seeking a results-driven and analytical Marketing Executive to join our team.

We are looking for a professional who has Digital marketing experience, Search Engine Marketing experience, SEO knowledge, data analysis and data reporting, good knowledge and experience in advanced Excel, sales analysis, content writing etc.

*KEY RESPONSIBILITIES*

1. *Paid Campaigns, Media Planning & Agency Collaboration*

- Develop and organize data-driven media plans for paid marketing campaigns.
- Create campaign schedules and coordinate channel distribution as directed by Management.
- Monitor paid campaign performance and identify opportunities for optimization.
- Work closely with external marketing agencies, vendors, and internal teams to ensure effective campaign execution.
- Track campaign budgets, performance, leads, conversions, and ROI.

2. *Cross-Functional Operations, Sales Feedback & Reporting*

- Gather, analyze, and synthesize marketing and sales performance data.
- Prepare daily lead reports and provide insights on lead quality and campaign performance.
- Prepare relevant marketing data and insights for weekly strategic meetings.
- Compile monthly comprehensive campaign performance reports, highlighting ROI, conversion performance, trends, challenges, and recommendations.
- Work closely with the Admissions & Sales team to gather feedback and improve lead conversion.
- Conduct sales and campaign analysis to identify areas for improvement.
- Prepare other marketing and performance reports as directed by Management.

*REQUIRED SKILLS & EXPERIENCE*

- Proven experience in Digital Marketing.
- Practical experience with Search Engine Marketing (SEM) and paid advertising.
- Good knowledge of Search Engine Optimization (SEO).
- Strong data analysis and reporting skills.
- Advanced knowledge and practical experience using Microsoft Excel.
- Ability to conduct sales and marketing performance analysis.
- Strong content writing and marketing communication skills.
- Ability to interpret marketing data and convert insights into actionable strategies.
- Strong understanding of lead generation, conversion funnels, campaign performance, and ROI.
- Excellent communication, organizational, analytical, and problem-solving skills.
- Ability to work independently, meet deadlines, and deliver measurable results.

*WHAT WE ARE LOOKING FOR*

The ideal candidate should be data-driven, commercially minded, creative, proactive, and results-oriented, with the ability to combine marketing creativity with strong analytical skills.

Location: Ikeja, Lagos
Company: Docenti Global Business School
Position: Marketing Executive

How to Apply: Send your CV with the subject Marketing Executive Application to