Digital Marketing Specialist

Job Overview

Job Description

Job Overview:
We are looking for a results-driven Digital Marketing Specialist to manage and elevate our online presence. Whether you are an ambitious marketer looking to step up or a seasoned expert ready to take ownership, this role offers the flexibility to shape our digital strategy. You will be responsible for driving qualified website inquiries, running high-performing ad campaigns, managing cross-functional freelancers, and implementing modern marketing technologies including AI tools to keep our growth efficient and scalable.

Key Responsibilities:
Lead Generation: Execute strategies designed to measurably increase website inquiries and qualified leads.
SEO Management: Optimize website content and technical structure to improve Google rankings for core target keywords.
Paid Acquisition: Plan, set up, manage, and optimize performance campaigns across Google Ads and Meta (Facebook/Instagram) Ads.
Analytics & Reporting: Track end-to-end conversions, maintain conversion tracking setups, and deliver regular analytics reports in Google Analytics (GA4).
Email Marketing: Design, build, and deploy email marketing campaigns and automated sequences.
Project & Team Coordination: Brief, manage, and coordinate freelancers (web developers, graphic designers, and content writers) to ensure timely, high-quality execution.
Innovation & Efficiency: Proactively research, test, and recommend AI tools and workflows to optimize productivity and output quality.

Qualifications & Skills:
Experience Level: 1 to 5+ years of hands-on experience in digital marketing. Role title, scope, and compensation package will align with your background:
SEO: Practical knowledge of on-page, off-page, and technical SEO principles.
Paid Ads: Hands-on experience setting up and managing campaigns in Google Ads and Meta Ads Manager.
Analytics: Competency with Google Analytics (GA4), conversion setups, and data-driven decision-making.
CMS Knowledge: Basic-to-intermediate WordPress knowledge including navigating plugins, making page updates, and managing content.
Communication & Management: Strong written and verbal communication skills and project management abilities to direct external freelancers smoothly.

What We Offer:
Competitive salary aligned with experience level
Flexible / Hybrid working environment
Clear paths for career progression and ownership