Brand Management/Operations (Chinese/Mandarin)

Job Overview

Job Description

Job Description:
1. Develop and execute brand strategies for the Philippine market to strengthen brand awareness and market competitiveness.
2. Lead and manage the Brand & Marketing team, setting goals, assigning tasks, and ensuring efficient execution.
3. Plan and oversee online and offline marketing campaigns, ensuring consistent brand communication across all channels.
4. Manage social media strategy, content planning, creative direction, and community engagement.
5. Write, review, and optimize marketing copy, campaign materials, and brand communications.
6. Work closely with the Performance Marketing team to support user acquisition, conversion optimization, and campaign execution.
7. Analyze marketing performance, campaign data, and user behavior, providing optimization strategies to improve ROI and business growth.
8. Coordinate with Product, Operations, Design, and Business Development teams to ensure timely delivery of marketing initiatives.
9. Monitor competitors, industry trends, and local market dynamics to continuously optimize brand strategy.

Qualifications:
1. Bachelor's degree or above in Marketing, Business, Communications, or a related field.
2. Minimum 5 years of Brand Marketing or Marketing Management experience, preferably in the Philippine local market or the iGaming industry.
3. At least 2 years of team management experience, with the ability to lead, coach, and develop a marketing team.
4. Strong understanding of PAGCOR regulations and the Philippine iGaming market.
5. Strong brand awareness, creative thinking, and excellent aesthetic judgment.
6. Proven experience managing social media content, online/offline marketing campaigns, and integrated brand projects.
7. Excellent English copywriting, editing, and content planning skills.
8. Basic knowledge of digital advertising platforms, including Meta, TikTok, and Google Ads, with an understanding of user acquisition and conversion optimization.
9. Strong analytical skills with the ability to interpret marketing data and optimize campaign performance.
10. Excellent communication, project management, and cross-functional collaboration skills.
11. Fast learner with strong adaptability, capable of working in a fast-paced environment and driving continuous improvement.
12. Experience in the Philippine iGaming industry is highly preferred.