Sales Manager Lagos & Abuja

Job Overview

Job Description

Role Overview

The Sales Manager will be responsible for driving direct and partner-led sales growth for Proxynet Communications Limited by managing strategic customer accounts, leading business development initiatives, and positioning the company’s technology solutions across enterprise, government, and commercial markets in Nigeria.

This role focuses on revenue generation, strategic account management, market expansion, and consultative solution selling across Connectivity, Cloud Computing, Cybersecurity, IT Infrastructure, Professional Audiovisual (Pro AV), Unified Communications, Data Center Solutions, and Managed Technology Services.

The ideal candidate will possess strong leadership capabilities, deep market knowledge, and a proven ability to drive enterprise technology sales within the Nigerian and West African markets.

Location: Lagos & Abuja, Nigeria

Key Responsibilities
1. Business Development & Strategic Account Management
Identify and develop new business opportunities across enterprise, government, telecom, banking, education, hospitality, healthcare, oil & gas, and commercial sectors.
Lead strategic customer engagement initiatives to drive long-term business growth.
Manage and expand key customer accounts to maximize revenue, retention, and customer satisfaction.
Build strong relationships with decision-makers, including CIOs, CTOs, IT Managers, Procurement Heads, Facility Managers, and C-level executives.
Develop and execute strategic account and territory growth plans for Lagos, Abuja, and other target markets.
Drive market penetration and business expansion initiatives across Nigeria.
2. Revenue Growth & Sales Leadership
Own and deliver monthly, quarterly, and annual sales revenue targets.
Build, manage, and maintain a robust and qualified sales pipeline.
Lead the complete sales cycle from prospecting and solution presentation to negotiation and deal closure.
Drive upselling and cross-selling opportunities across Proxynet’s technology portfolio.
Ensure accurate sales forecasting, pipeline management, and reporting.
Achieve high opportunity conversion rates and sustainable revenue growth.
3. Solution Selling & Technical Collaboration
Collaborate closely with Pre-Sales Engineers, Solution Architects, and Technical Teams to design customer-focused solutions.
Position Proxynet’s solutions across:
Internet & Connectivity Solutions
Cloud Services & Managed Services
Cybersecurity Solutions
IT Infrastructure & Networking
Unified Communications & Collaboration
Professional Audiovisual (Pro AV) Solutions
Data Center Solutions
Digital Workplace Solutions
Translate technical capabilities into measurable business outcomes and value propositions.
Align proposed solutions with customer objectives and digital transformation initiatives.
4. Partner & Vendor Management
Develop and maintain strong relationships with OEMs, technology vendors, distributors, and channel partners.
Drive joint business development opportunities with strategic partners.
Support partner-led opportunities and ensure successful execution.
Participate in vendor programs, joint marketing campaigns, roadshows, seminars, and technology events.
Identify and onboard new strategic technology partners where required.
5. Client Engagement & Commercial Management
Conduct executive-level meetings, presentations, and solution demonstrations.
Prepare and review proposals, quotations, business cases, and commercial documentation.
Lead responses to RFPs, RFQs, tenders, and government procurement opportunities.
Negotiate commercial terms and close profitable business deals.
Ensure professionalism, responsiveness, and excellence across all customer engagements.
6. Market Intelligence & Business Strategy
Monitor market trends, customer demands, competitor activities, and pricing strategies.
Identify emerging technologies and high-growth opportunities within target sectors.
Provide strategic market insights and recommendations to executive management.
Contribute to sales strategy development and business growth initiatives.
Analyze sales performance metrics and continuously improve sales effectiveness.
Key Performance Indicators (KPIs)
Monthly, quarterly, and annual revenue achievement
Pipeline growth and conversion rate
New strategic accounts acquired
Customer retention and account expansion
Deal closure rate and sales cycle efficiency
Partner engagement and joint opportunity growth
Territory and market expansion performance
Gross margin and profitability targets
Requirements
Education & Experience
Bachelor's Degree in Business Administration, Marketing, Information Technology, Engineering, or a related field.
Minimum of 5 8 years' experience in B2B technology sales, enterprise sales, strategic account management, or business development.
Strong experience within the Nigerian and West African technology markets.
Previous experience within ISP, telecommunications, system integration, managed services, cybersecurity, cloud services, or Pro AV industries is highly desirable.
Proven track record of consistently achieving and exceeding sales targets.
Skills & Competencies

Strong understanding of:

Connectivity & Internet Solutions
Cloud Computing & Managed Services
Cybersecurity Solutions
IT Infrastructure & Networking
Unified Communications & Collaboration
Professional Audiovisual (Pro AV) Solutions
Data Center Technologies

Additional competencies:

Strong business development and consultative selling skills
Excellent negotiation and relationship management capabilities
Outstanding presentation and executive communication skills
Ability to manage complex enterprise sales cycles
Commercial awareness and strategic thinking
Strong analytical and problem-solving abilities
Self-motivated, results-driven, and customer-focused
Ideal Candidate Profile
Proven success in enterprise technology sales, system integration, ISP, cloud, cybersecurity, or digital transformation environments.
Strong professional network across enterprise, government, telecom, banking, education, hospitality, healthcare, and commercial sectors.
Demonstrated ability to develop and close high-value technology opportunities.
Strong hunter mentality with a passion for revenue generation and market expansion.
Ability to engage senior executives and influence strategic buying decisions.
Comfortable working with technical teams and translating complex solutions into business value.
Highly proactive, resilient, and capable of driving growth across Lagos, Abuja, and emerging markets in Nigeria.

Application Process

Qualified and interested candidates should submit their CV and Cover Letter clearly indicating the position applied for in the subject line.

Applications should be sent to:



and copied to:



Only shortlisted candidates will be contacted.

Application Deadline: 13-06-2026