SMS & Market Research Specialist

Job Overview

Job Description

Job Description:
1. Execute SMS marketing campaigns by crafting and sending localized, high-conversion messages based on company-provided contact lists.
2. Write clear, engaging, and compliant SMS copy (Taglish/English) tailored to the Philippine market to drive user registrations and deposits.
3. Monitor and analyze SMS campaign performance (delivery, CTR, conversion), and continuously optimize content and targeting strategies.
4. Conduct competitor and market research within the Philippine gaming/entertainment landscape, including promotions, user acquisition strategies, and product offerings.
5. Provide actionable insights and reports on market trends, competitor activities, and user behavior to support marketing decisions.
6. Collaborate with internal teams (marketing, product, operations) to align messaging strategies and improve overall campaign effectiveness.

Qualifications:
1. At least 1 year of experience in copywriting, SMS marketing, or digital marketing.
2. Familiar with the Philippine market, including user behavior and local communication style (Taglish preferred).
3. Strong writing skills with the ability to produce concise, engaging, and conversion-driven SMS content.
4. Basic analytical skills, able to interpret campaign data and optimize performance.
5. Detail-oriented with strong execution ability and sense of responsibility.
6. Experience in competitor research or market analysis is a plus.