Head of Marketing

Job Overview

Job Description

Job Description

ROLE OVERVIEW

We are seeking a strategic, execution-driven Head of Marketing to lead the company’s global marketing initiatives and establish the foundations of a scalable marketing function.

KEY RESPONSIBILITIES

Marketing Strategy

Define and execute AiOO’s marketing strategy aligned with company growth objectives.
Develop positioning, messaging, and brand strategy for AiOO’s products and services.
Identify growth opportunities across international markets and digital channels.
Translate company strategy into clear marketing initiatives and campaigns.

Demand Generation & Growth

Build scalable demand generation systems that support revenue growth.
Develop and manage multi-channel acquisition strategies including digital marketing, partnerships, and outbound initiatives.
Optimize marketing funnels and customer acquisition processes.
Track marketing performance and continuously improve ROI through data-driven insights.

Brand & Market Positioning

Build and strengthen AiOO’s brand presence globally.
Represent and maintain AiOO's presence in global industry events & trade shows.
Lead marketing communications, campaigns, and brand initiatives.
Ensure consistency in messaging across all marketing channels.
Support leadership visibility through thought leadership and industry positioning.

Marketing Operations

Implement marketing systems, tools, and automation platforms.
Establish marketing KPIs, dashboards, and reporting frameworks.
Introduce operational structure to campaign planning and execution.
Ensure marketing processes remain scalable as the company grows.

Team Leadership

Build and lead AiOO’s marketing team as the organization scales.
Define team structure, responsibilities, and performance expectations.
Manage external partners, agencies, and freelancers when required.
Foster a culture of accountability, experimentation, and continuous improvement.

Cross-Functional Collaboration

Work closely with the commercial/revenue team, technology, and leadership teams to align marketing strategy with product development and company goals.
Provide insights into market trends, customer behavior, and competitive positioning.
Support market expansion initiatives through targeted marketing strategies.

REQUIREMENTS

Experience

7 10+ years of experience in marketing leadership roles.
Experience in technology, media, SaaS, or digital platforms is strongly preferred.
Demonstrated experience building or scaling marketing functions in startup or high-growth environments.
Experience working across international markets is a strong advantage.

Skills

Strong understanding of digital marketing, growth strategy, and demand generation.
Experience with modern marketing tools, analytics platforms, and automation systems.
Ability to combine strategic thinking with hands-on execution.
Strong communication, leadership, and organizational skills.
Data-driven mindset with a focus on measurable outcomes.

Personal Attributes

Highly proactive and self-directed.
Comfortable operating in fast-paced startup environments.
Strong problem-solving and decision-making abilities.
Ability to bring structure and clarity to evolving systems.

WHAT WE OFFER

Opportunity to lead marketing for a growing international technology company.
Direct collaboration with executive leadership.
Exposure to global markets and high-impact strategic projects.
Competitive compensation aligned with experience.
This role is ideally based in Dubai with a hybrid work model. For candidates located outside the UAE, a fully remote arrangement may be considered.