Back-End Developer (Optimizely CMS/ CMP & Personalization Integration)

Job Overview

Job Description

Nair Systems is currently looking for Back-End Developer (Optimizely CMS/ CMP & Personalization Integration)- Offshore for our UAE operations.
Required Skills:
• Strong programming in C#, .NET Core, ASP.NET MVC, Web API.
• Experience with Optimizely CMS 12+, CMP, and Personalization.
• Familiarity with Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs.
• Hands-on experience with tracking data pipelines and analytics integrations.
• Strong understanding of personalization concepts, customer segmentation, and content affinity.
• Familiarity with Azure cloud hosting and deployment pipelines.
Responsibilities:
• Customize Optimizely CMS features (content types, blocks, workflows).
• Implement integrations with CMP (Content Marketing Platform) for content planning and publishing.
• Develop APIs to connect CMP with CMS, CRM, and DAM systems.
• Configure and implement Content Recommendations & Personalization rules.
• Handle event tracking, user profile data, and personalization logic on the server side.
• Ensure platform performance, scalability, and compliance with data regulations.
• Collaborate with front-end teams to deliver personalized experiences.
Joining time frame: 2 weeks (maximum 1 month)
Should you be interested in this opportunity, please send your latest resume in MS Word format at the earliest at