Social Media Lead

Job Overview

Job Description

Are you a creative, trend-aware individual who knows how to build attention and drive engagement on social media?

We’re looking for a Social Media Manager to lead content and digital presence for GoodFlea - a curated flea market experience in New York City. This role is focused on creating compelling content, growing our audience, and driving both vendor sign-ups and market attendance.

The position requires strong creativity, consistency, and a clear understanding of what performs on platforms like Instagram and TikTok.

Key Responsibilities

Plan and execute social media content across Instagram and TikTok

Create and post engaging content (Reels, TikToks, Stories, carousels)

Capture and edit content on-site during market days

Develop content that drives vendor acquisition and customer attendance

Stay on top of trends and adapt them to the GoodFlea brand

Write captions that are engaging, clear, and conversion-focused

Respond to DMs, comments, and inquiries in a timely manner

Collaborate with vendors, creators, and influencers for content opportunities

Track performance (views, engagement, conversions) and optimize content accordingly

Qualifications

Strong understanding of Instagram and TikTok content

Experience creating and editing short-form video content

Ability to identify trends and execute quickly

Good eye for aesthetics, branding, and storytelling

Strong communication and writing skills

Experience in social media management, content creation, or digital marketing preferred

Ideal Candidate

Creative and highly proactive

Understands what makes content go viral

Organized and consistent with posting

Comfortable being on-site and capturing content in real time

Interested in fashion, culture, markets, or creative spaces

Able to balance creativity with performance