Growth And Distribution Lead

Job Overview

Location
Lagos
Job Type
Full Time
Date Posted
4 months ago

Job Description

Key Responsibilities
Growth Strategy & Execution: Develop and implement quarterly/annual roadmaps for user growth, engagement, and retention.
Distribution Management: Identify and secure new distribution partnerships, including B2B channels, resellers, agents, and marketplaces.
Performance Marketing: Lead digital acquisition efforts (SEO/SEM, paid ads, social media, influencer marketing) to maximize lifetime value (LTV).
Data Analytics: Build dashboards, monitor acquisition funnels, and analyze user behavior to improve product distribution and performance.
Team Leadership: Lead and mentor a team of growth analysts, performance marketers, and channel managers.
Cross-functional Collaboration: Partner with Product, Sales, and Marketing teams to align growth, sales strategies, and supply chain logistics.
Glassdoor
Glassdoor
+5
Required Qualifications & Skills
Experience: Proven experience in growth hacking, business development, digital marketing, or distribution management (often 1+ years in fast-paced environments).
Analytical Skills: Strong ability to analyze data, identify market trends, and make data-driven decisions.
Communication: Excellent interpersonal skills to manage relationships with partners and stakeholders.
Technical Knowledge: Familiarity with CRM software, analytics tools (e.g., Google Analytics), and digital marketing platforms.

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