PPC Lead

Job Overview

Job Description

We are looking for a PPC Lead, specializing in running and optimizing user acquisition campaigns for social/casual games on mobile and desktop.

As part of the Performance Marketing team, you will be responsible for driving new player acquisition across our apps. The role entails creating, managing, and optimizing UA PPC campaigns on search engines (Google, Bing.) Display networks, and social media (Facebook, TikTok, Pinterest, Twitter) as well as influencers, etc.

What we need:
Working in the Philippines, Makati City
IT Company (Game/Blockchain/Exchange Project)

Responsibilities:
Achieve and exceed monthly/quarterly performance goals: FTIs, CPI, eCPI, ROAS and additional value metrics
Setup all advertising accounts and launch new player acquisition efforts in predefined markets
Plan, Manage and monitor the marketing spend utilization, to be effectively run between various sources according to
performance and scale potential.
Familiarity with setting up PPC testing to build up scale, including campaigns and ads A/B testing
Create PPC campaigns across various platforms and networks, working with internal stakeholders and team members such
as content, creative and BI.
Analyze performance according to internal KPIs and provide reports on performance metrics
Conversion uplifts through user journey, creative and copy analysis and optimizations
Take part in ASO / SEO efforts though keyword analysis and competitor analysis

Qualifications:
5+ years of hands-on experience in gaming PPC, preferably social gaming
Desktop and web advertising experience
SEO / ASO for the main app stores as well as Google Analytics, and Keyword research familiarity
Strong analytical skills, Excel proficiency and report building
Working knowledge of HTML, JavaScript, tracking technics and tag management -An advantage
BA in Economics/Business Management/Statistics/ Digital studies certificate
Fluent written and spoken English a must, additional languages - An advantage
Highly independent, fast learner, efficient and organized, proactive approach
Excellent people & communication skills
Results oriented, ability to constantly meet & beat goals

Salary : Open for Discussion / Negotiable
Other details to be discuss during the interview

Interested applicant may send their CV/Resume to
Message me on Telegram for more info: @hrj_000