Vice President of Signage - Owings Mills, MD

Job Overview

Job Description

VP sales signage - MD

Please contact Katrine at

Experience level: Mid-senior
Experience required: 10 Years
Education level: Bachelor’s degree
Job function: Marketing Industry: Marketing and Advertising
Compensation: $91,000 - $120,000
Relocation assistance: Yes

Position Summary

The Vice President of Signage provides strategic and operational leadership for the entire Signage Division, including design, production, fabrication, installation, and project management. This role is responsible for driving profitability, ensuring operational excellence, and delivering exceptional customer satisfaction through strong leadership, process optimization, and innovation within the signage business.

Essential Duties & Responsibilities

Leadership & Strategy

Develop and execute strategic plans that align with company goals for growth, quality, and profitability within the signage division.
Lead, mentor, and develop a team of directors, managers, and supervisors across design, production, installation, and sales.
Foster a culture of accountability, collaboration, and continuous improvement.
Identify and implement new technologies, materials, and methods to keep the company at the forefront of the signage industry.
Operational Management

Oversee day-to-day operations ensuring production efficiency, quality standards, and on-time delivery.
Manage department budgets, forecasting, and P&L performance.
Optimize workflow, resource allocation, and process efficiency across departments.
Ensure compliance with safety standards, building codes, and local permitting requirements.
Customer & Business Development

Partner with sales and marketing teams to develop new business opportunities and strengthen key client relationships.
Support major project bids and presentations, ensuring competitive and accurate proposals.
Maintain high standards of customer service and satisfaction through proactive communication and issue resolution.
Performance & Quality

Establish and monitor performance metrics across operations, including production throughput, installation timelines, and quality benchmarks.
Lead continuous improvement initiatives to reduce waste, improve margins, and enhance quality.
Ensure all projects meet brand, aesthetic, and technical requirements.
Team & Talent Development

Build and retain a high-performing signage leadership team.
Provide coaching and development opportunities to grow internal talent.
Promote cross-department collaboration between design, fabrication, installation, and project management.
Qualifications

Education & Experience

Bachelor’s degree in business, management, industrial design, or related field (master’s preferred).
Minimum 10 years of experience in signage (highly preferred), fabrication, or construction-related industries, with at least 5 years in a senior management role.
Proven success leading large-scale production and installation teams.
Skills & Competencies

Strong leadership, communication, and organizational skills.
Demonstrated ability to analyze financial data and drive profitability.
Expertise in signage materials, fabrication methods, and installation processes.
Proficient in project management and workflow optimization.
Customer-focused mindset with the ability to manage multiple priorities in a fast-paced environment.

Extensive experience coordinating large-scale projects with external vendors

Strong budget management and cost control experience

Proven operational / project management expertise

Experience within signage or marketing environments

The role leans more toward the operational and vendor-management side rather than the creative aspect.