MARKETING SPECIALIST

Job Overview

Job Description

• Develop and execute marketing campaigns across digital, social, email, and offline channels
• Create and manage marketing content, including website copy, blog posts, email campaigns, and social media posts
• Conduct market research to identify trends, customer needs, and competitive insights
• Monitor and analyze campaign performance using analytics tools; prepare performance reports and recommendations
• Collaborate with internal teams (sales, design, product) to align marketing efforts with business goals
• Manage and optimize paid advertising campaigns (Google Ads, social media ads, etc.)
• Maintain brand consistency across all marketing materials and communications
• Assist in event planning, promotions, and product launches