Media Relation Manager

Job Overview

Job Description

QUALIFICATIONS:
Education: A degree in Business Studies, Marketing Management., or a similar discipline is
advantageous.
Experience: 3 5 years of media relations experience in a public relations agency. Must have
established relationships with media professionals across lifestyle, tech, sports, and general news.
Possesses in-depth knowledge of the public relations and digital marketing industries.
Work Environment: Must be able to operate in a hybrid work setup.

SKILLS:
Proven track record in outreach campaign strategies
Excellent interpersonal and relationship building skills
Independent, proactive, and self-motivated team player.
Detail-oriented, organized, and dedicated, with the ability to manage multiple tasks, meet deadlines,
and quickly adapt to new challenges.
Proficient in advanced software applications such as Word, Excel, PowerPoint, and similar tools.

RESPONSIBILITIES:
Preparing articles, press kits, press releases, and other content initiatives to engage the media
effectively.
Cultivating and managing relationships with media representatives and bloggers across various
sections and areas of interest.
Pitching press releases to targeted media outlets and blogs to generaAte coverage.
Securing 1:1 interviews (print, online, or broadcast) for brands and their executives.
Leading the dispatch of PR kits to media representatives and blogs.
Identifying and pitching to the media for participation in earned and paid review programs.
Coordinating and managing media representatives and bloggers during familiarization tours and
events.
Following up with journalists and writers to ensure timely publication of pitches and outputs from
media engagements.
Providing clients with consultancy and insights from a media relations perspective.
Monitoring and clipping news coverage generated from press releases and other media
engagements to evaluate success and impact.

BENEFITS:
All benefits indicated are granted to regular employees only.