Area Sales Manager

Job Overview

Job Description

Qualifications:
Bachelor's degree in business, retail management, or a related field.
Five (5) years of experience in the retail apparel and fashion industry, with a proven track record of
successful management.
Strong leadership and team-building skills.
Excellent communication and interpersonal abilities.
Analytical and problem-solving skills.
Proficiency in using retail management software and systems.
Knowledge of current fashion trends and customer preferences.
Ability to work in a fast-paced and dynamic environment.

Responsibilities:
Team Leadership:
Lead, mentor, and motivate boutique and department store managers and staff.
Set clear performance expectations and provide regular feedback and coaching to improve employee
performance.
Ensure the development of a cohesive and customer-focused team culture.
2. Sales and Revenue Generation:
Develop and execute strategies to maximize sales, profitability, and market share within your area.
Monitor and analyze sales trends, customer feedback, and competitor activities to identify opportunities and
threats.
Implement sales targets and action plans to achieve and exceed sales goals.
3. Inventory Management:
Oversee inventory levels, stock turnover, and merchandising standards in all stores.
Collaborate with inventory control teams to optimize stock levels and minimize losses through theft or
damage.
4. Customer Experience:
Ensure that boutique and department store personnel provide exceptional customer experience and
maintain a welcoming and professional environment.
Address customer complaints and concerns promptly and effectively.
5. Operational Efficiency:
Implement and enforce company policies, procedures, and standards across all stores.
Optimize store layouts and visual merchandising to enhance the customer shopping experience.
Monitor and control operating expenses, including labor costs and overheads.
6. Learning and Development:
Identify training needs and facilitate training programs for store employees to enhance their product
knowledge and customer service skills.
Foster a culture of continuous learning and growth within your team or organization.

7. Performance Evaluation:
Conduct regular performance evaluations and assessments of boutique and department store personnel.
Recognize and reward top performers and address performance issues promptly.
8. Compliance and Safety:
Ensure that all stores adhere to legal and safety regulations.
Implement loss prevention measures to safeguard merchandise and assets.
9. Reporting:
Prepare and submit regular reports on sales, inventory, and operational performance to higher
management.
Provide insights and recommendations to improve overall area performance.
10. Expansion and Market Development:
Collaborate with the senior management team on opening new boutiques or department stores within your
designated area.
Participate in market research and competitor analysis to identify growth opportunities.