Marketing Associate

Job Overview

Job Description

About Us:
Potoba Ltd is a growing Indian street-food brand expanding through franchising and launching a range of frozen and ready-to-eat products. We are looking for a Marketing Associate who can help strengthen our brand presence, support our franchise development, and promote our product lines across multiple channels.

Key Responsibilities:
-Develop and execute marketing campaigns for franchise recruitment and brand awareness.
-Manage social media accounts and create engaging content related to Indian street food, franchise opportunities, and product launches.
-Coordinate promotions for our frozen and ready-to-eat product range.
-Support market research, competitor analysis, and customer feedback activities.
-Assist with branding, PR activities, and digital advertising.
-Work closely with the operations and product teams to ensure consistent messaging.

Requirements:
-1 2 years’ experience in marketing (food industry experience is an advantage).
-Strong written and verbal communication skills.
-Familiarity with social media management and digital advertising.
-Creative mindset and attention to detail.
-Ability to work independently and as part of a team.