SEO Executive

Job Overview

Job Description

• Create a list of target SEO keywords for each product and work with content writers in editing existing and uploading new listings.
• Conduct competitor keywords and backlinks analysis
• Consistently keep creating backlinks through other available resources.
Design an automated Email strategy and work with the team in designing those emails.
• Should have a very good understanding of keyword tools like Google Keyword Planner, Ahrefs and Moz.
• The candidate should be capable enough to understand the client requirements and come up with a media plan to achieve the same.
• To comprehend and understand the latest Google algorithm updates and ensure that they are followed for all the client and inhouse websites.
• Candidate should have a fair understanding of Google Analytics and should also possess a certification from Google for the same.
• Monitoring current Google Ads performance
• Review the results of Google Ads targeting
• Launch a new online campaign
• Optimising campaigns
• Offer recommendations
• Creating and testing new variations in advertising
• Comparing campaign performance against the campaigns of their main competitors
• Choosing the best bid adjustments to maximize campaign performance
• Generating appropriate ad extensions
• Initiating changes to boost account performance
• Managing bidding strategies and adjusting the campaign settings
• Selecting keyword match types and reviewing search queries