Content Writer

Job Overview

Job Description

We’re looking for a Content Writer who can produce engaging, well-researched, and SEO-optimized content for our website and marketing channels. The ideal candidate is passionate about sports and fitness, understands eCommerce trends, and can write in a clear, persuasive voice that connects with our audience.

Key Responsibilities

Write, edit, and optimize product descriptions, category pages, and blogs focused on fitness, sports training, and recovery.

Conduct research on sports equipment, workout trends, and competitor content to ensure accuracy and authority.

Create content that enhances SEO and Answer Engine Optimization (AEO) visibility.

Collaborate with the marketing and design teams to create landing pages, email campaigns, and social captions that drive traffic and conversions.

Maintain consistent brand tone and messaging across all content channels.

Update and refresh older articles for improved ranking and relevance.

Qualifications

Proven experience in content writing, preferably in eCommerce, sports, fitness, or health industries.

Strong understanding of SEO best practices and keyword research tools (e.g., Ahrefs, SEMrush, or Google Keyword Planner).

Excellent writing, editing, and proofreading skills with attention to detail.

Ability to manage multiple deadlines and projects simultaneously.

Basic familiarity with Shopify, WordPress, or other CMS platforms (preferred).

Passion for sports, fitness, or athletic performance content.