Job Description
Key Responsibilities:
Marketing Strategy Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media, conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising.
Business Management Financial Planing Reviews and revises campaign in light of sales figures, surveys, etc.
Customer Outreach & Promotion Stays abreast of changes in media, readership or viewing figures and advertising rates.