Digital Marketing Executive and Specialist

Job Overview

Job Description

ob Title: Digital Marketing Executive / Specialist 

Department: Marketing 
Location: Hebbal  Mysuru 
Job Type: Full-Time 
Experience Required: 1 to 3 Years  
Reports To: Marketing Manager / Head of Marketing 

Job Summary: 

We are seeking a highly motivated and results-driven Digital Marketing Executive to join our IT company. The ideal candidate will have a strong understanding of digital marketing strategies, tools, and best practices, with a particular focus on promoting IT products, software solutions, SaaS services, or tech-based offerings. You will be responsible for developing and executing digital campaigns that drive brand awareness, lead generation, and customer engagement. 

Key Responsibilities: 

1. Develop, implement, and manage comprehensive digital marketing strategies to promote the company’s IT solutions and services. 

1. Plan and execute marketing campaigns across various digital channels including SEO, SEM (Google Ads), social media, email marketing, and content marketing. 

1. Optimize website content and structure for SEO to improve organic search rankings and increase web traffic. 

1. Manage and grow the company’s social media presence (LinkedIn, Twitter, Facebook, Instagram, etc.) 

1. Create engaging content for blogs, landing pages, newsletters, case studies, and social media posts targeting IT audiences. 

1. Run paid advertising campaigns (Google Ads, LinkedIn Ads, etc.) and monitor performance to ensure high ROI. 

1. Use analytics tools (Google Analytics, Search Console, etc.) to track campaign performance and create reports. 

1. Collaborate with design and development teams to create marketing materials and web assets. 

1. Stay up-to-date with the latest digital marketing trends, tools, and algorithm updates. 

1. Assist in managing marketing automation tools and CRM platforms. 

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