Senior Paid Media Executive

Job Overview

Job Description

1) Strategy & Planning:
• Develop and execute performance marketing strategies across channels (Google Ads, Meta, LinkedIn, etc.).
• Plan campaigns with clear ROI and performance goals aligned with business objectives.

2) Campaign Management:
• Manage end-to-end paid marketing campaigns, including budgeting, targeting, and creative execution.
• Conduct A/B testing to optimize ad creatives, audience segmentation, and bidding strategies.

3) Analytics & Optimization:
• Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
• Regularly analyze and report on KPIs like CTR, CPA, ROAS, and conversion rates.
• Identify trends and insights to optimize performance and budget allocation.

4) Collaboration & Coordination:
• Work closely with content and design teams to develop high-performing creatives.
• Collaborate with product and sales teams to align marketing efforts with the sales funnel.

5) Market Research:
• Stay updated on industry trends, competitor strategies, and platform updates.
• Leverage insights to implement innovative campaign strategies.

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