Marketo and Marketing Operations Specialist

Job Overview

Job Description

Our client, a global financial services and digital payments company, is seeking a Marketo/Marketing Operations Specialist.

This position is a remote 7-month contract with the possibility of extension. Candidates must be eligible to work in the US without requiring H-1B visa sponsorship. The hourly rate is $48.10, W2 + paid holidays through Talent Table. NO Corp-to-Corp.

 

Key Responsibilities:

• Support the Automation Platform team by providing governance and processes, enabling other marketers to effectively use the Marketo platform.
• Strategize and execute operational efforts for global stakeholders in North America, Europe, and APAC.
• Ensure all lead gen efforts are measured and tracked, with clear reporting on ROI.
• Develop and expand upon workflow processes to ensure timely campaign execution.
• Execute inbound requests submitted by cross-functional partners for lead collection, program development, and prospect targeting.
• Support the Automation Platform team to develop streamlined programs in a templated manner with efficiency and global scale in mind.
• Develop strategies for proactively monitoring our lead pool, emphasizing ways to quickly identify trends and variations.
• Work directly with Sales Operations to support Marketo and Salesforce API uptime, field creation, and system backlogs.
• Coordinate with Marketing Analytics to implement reliable reporting, tracking, and attribution across all markets.

 

Skills:

• 2+ years of marketing experience in a Marketing Operations role.
• Experience with Marketo or an equivalent platform and Salesforce.
• An eye for detail and experience in auditing and QAing high-use programs.
• Strong understanding of marketing inbound channels, lead funnel management, database segmentation, attribution, and measurement.
• Experience balancing multiple priorities and making sound strategic decisions on the best way forward.
• Experience working and communicating cross-functionally with key stakeholders.
• Strong analytical skills to develop a targeted approach and drive actionable insights.
• An understanding of CAN-SPAM, GDPR, and CCPA compliance.
• An eager and willing attitude.

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