In the hospitality business, we are in a unique position to contribute towards the conservation of natural resources while also ensuring the wellbeing of local communities. By adopting eco-friendly practices in multiple aspects of a hospitality endeavour, we can maximize positive impact over key natural conservation areas, while also encouraging travellers to play their part in caring for the environment responsibly. We believe sustainable tourism is not just a travel trend, today it is a moral imperative for hospitality businesses and hotels around the world. The Future is Now!