Alice Blue was established in December 2006 in Erode, Tamil Nadu, with only five employees and an MCX membership.

Alice Blue commenced operations in 2007 as a discount broker, with all activities running from Chennai. In 2017, the company’s headquarters were relocated to Bangalore.

Alice Blue is a long-standing member of several exchanges, including the MCX, NSE, NCDEX, MCX-SX, BSE, and CDSL.

We are a discount brokerage firm that facilitates online trading in Equity, Currency, and Commodity segments, Initial Public Offerings (IPOs), F&O (Futures and Options) & Mutual Funds.

The Freedom 15 Brokerage Plan by Alice Blue was designed to create a competitive pricing structure in the Indian Stock Broking Industry. Alice Blue charges ₹15 for Intraday and F&O Trading along with FREE Equity, IPO and Mutual Funds Investments.

We are changing for the better every day. We aim to be trusted and admired by our clients. We wish to be the country’s top stock broker. This is our goal, and we are committed to achieving it.