Senior Manager, CRM Strategy/Operations

Job Overview

Job Description

Senior Manager, CRM Strategy/Operations for top tier global law firm in Washington, DC. **This is a hybrid role with some in office work. This role is responsible for the strategic direction/implementation/management of CRM systems: Salesforce Sales Cloud, Salesforce Marketing Cloud Account Engagement (formerly Pardot), and Upper Sigma. Ideal candidate has proven success aligning CRM initiatives with business development goals, and experience managing a team.
Duties include: Put into place a comprehensive CRM strategy supporting overall business development/marketing goals. Assess/refine CRM processes/technology to optimize efficiency. Stay abreast of industry trends and best practices in CRM and marketing automation. Collaborate with firm leadership to measure CRM success metrics. Lead development of marketing automation campaigns. Provide leadership to the CRM team. Train CRM team members. Collaborate with stakeholders across the prioritize initiatives, and ensure alignment with business needs. Liaison between the CRM team and other departments. Foster relationships with vendors and consultants to ensure optimal value and support for CRM investments. Oversee data security and privacy measures to protect sensitive client information.

Position Requirements: Bachelor’s degree. At least seven years of experience in CRM and marketing automation. At least three years of supervisory/management experience. Expertise in Salesforce administration/configuration/customization. Salesforce Administrator or Developer certification is a plus. Proven track record of implementing successful CRM strategies. Understanding of CRM best practices, data governance, and privacy regulations. Project management skills. Ability to prioritize multiple initiatives simultaneously. Experience in the legal or professional services industry. Experience with Upper Sigma (Litera) is a significant plus. Salary commensurate with experience, $148k -$209k ++