Future Scope of Digital Marketing & Career Opportunities about Digital Marketing in India 2020-21
Our today’s generation is a digital generation. Before we understand the scope of Digital marketing in India. Digital marketing is a marketing strategy to promote products/services online. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable to digital marketing. Internet has taken over the world by a storm, every other business has either gone online or is in the process of going online.
To understand the Scope of Digital Marketing in India, we must understand its advantages and how it can sustain over the period of time until we get a new generation of communication.
In this blog, we shall discuss the scope of digital marketing & what’s the Career prospect of digital marketing jobs in India.
What is Digital Marketing? What are the benefits of Digital Marketing?
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. It can be simply defined as a form of marketing wherein digital platforms are used to market products or services.
Digital marketing helps brands to create a desired brand image & position their brand where they want them to be over gradual period of time.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.
Digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success
Digital marketing is emerging as one of the fastest-growing profession in the world.
Since most businesses are inclined towards catering to such a huge market, it makes marketing all the most important.
Being cost effective & result orienting in nature, digital marketing acts as a perfect solution for these marketing needs.
Types of Digital Marketing:
- SEO ( Search Engine Optimization )
- Social Media Marketing
- Content Marketing
- Email Marketing
- Pay per Click ( PPC)
- Inbound Marketing
- Sponsored Content
- Online PR
- Native Advertising
- Affiliate Marketing
Future Scope of Digital Marketing Career
The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specializations so you will have different options to start your digital marketing career.
Some of the example of Junior & Mid-Level Career Options
- Digital Marketing Intern
- Digital Marketing Executive
- SEO Executive
- Link Building Specialist
- Social Media Specialist
- Google Ads Specialist
- Email Marketing Specialist
- Web Analyst
- Online Reputation Executive
- Content Marketing Executive
Digital marketing career post COVID 19 also very helpful
Most business experts believe that a digital marketing career shall have more demand post-COVID 19 pandemic.
This is because businesses would be willing to spend more time & money towards marketing their products to turn around falling revenues.
A successful digital marketing career can be initialized usually through various online or offline courses also.
“Good Marketing makes the company looks smart, Great Marketing makes the customer feel smart “